Past Work
Examples of past work done for previous clients
My work focuses on social media and digital marketing management, but a lot of different steps can go into that work!
Here I present some of my past client work, including end results such as a brand package for a company, and results of a digital marketing audit to help a company create a more effective online presence.
Rebranding and Brand Guideline for Space Cases
Space Cases is a company that offers peer support and workshops to youth with ADHD and other learning disabilities. The company had a very basic logo that did not fully get across core values: a safe space, a sense of whimsy, support, and positivity.
The logo uses soothing colors that are easy to read, and shows the attempt to reclaim the often-derogatory term "space case" by showing relaxation and an expanded sense of possibility.
From the logo, I pulled different fonts and colors that would be used to define the company website and brand, with uses for each color.
Digital Presence Audit for Rainbow Career Coaching
Rainbow Career Coaching is a consulting business aimed at helping queer and BIPOC business owners deal with burnout and career roadblocks.
The company's website and social media were energetic but needed guidance to create a more focused, cohesive message around offerings.
I presented my initial audit and thoughts in a presentation to company founder Dr. Jaime Raygoza for feedback and next steps.
Social Media Calendar and Content for Zach Bruckner Coaching
Zach Bruckner's focus is providing fitness and diet coaching to busy entrepreneurs 30 and older. He'd been expanding his business for a while, and was looking to outsource some of the daily business work.
I was able to take over Zach's content calendar, write and edit posts, and edit videos for him.
This let Zach have posts lined up weeks in advance (for the first time ever) and spend more time recruiting and working with clients.
